Postcard marketing allows you, the business owner, to choose from a selection of our templates to find the right look for your postcard advertising campaign. Businesses are able to also design custom postcards and have them shipped directly from our direct mail service at an affordable cost. You’ll be able to choose a selected neighborhood or area where you would like the postcards to be sent, and we’ll take care of the rest. Our postcard printing service not only comes on high quality 14 pt cardstock, but we are also proud to offer full color on both sides for no additional cost. When it comes to marketing materials, it’s important that your advertisement is memorable and makes your potential customer want to hang onto the postcard so they won’t forget about your business. Whatever your specific postcard needs entail, our team of printing experts at Catdi Printing will make sure you’re taken great care of.
If you are new to the postcard marketing game and are looking to learn more, check out our top 10 benefits of postcard marketing:
Postcards are an awesome way to drive traffic to your website, social media, and incentivize your customers to come visit you in your store. If you have a concise and direct message you’re looking to share, postcards are a perfect way to share that message with your target market. Additionally, if you are running a special event either at your physical store or online, a save the date postcard is a great way to spread the word. In an era where everyone is aggressively competing to stand out and drive the most traffic to their online platforms, marketing in different ways allows businesses to connect with pieces of the market who aren’t being reached online. Take advantage of the fact that postcard marketing makes your brand stand out and be ready to convert your newfound traffic into paying customers.
In addition to being able to drive traffic to your business, postcards offer maximum versatility for delivering whatever message you’re looking to share. Business owners have the ability to send potential customers straight to their websites or straight to the physical store location if that suits the business needs. You also have the options to include surveys, questionnaires, coupons, discounts, and more thanks to the flexibility that postcards provide.
Top 5 Benefits of Postcard Marketing 2As the business world and national economy is always changing, having the ability to make adjustments to your postcard messaging and campaign strategy at no extra cost can be incredibly beneficial. Plus, postcards make for easily redeemable discounts and coupons, as they allow your customers to simply bring the postcards with them to the store. This is especially important if you are targeting customers over 40, as QR codes and online discounts can become confusing and create barriers between your business and the older demographics.
Of course, the biggest fear that comes along with a new marketing campaign is that you will spend more money than you make. That’s why no matter what kind of marketing you spend your money on, it’s essential that the results are easy to track so you can have an idea of the ROI you’re receiving. A great benefit of postcard marketing is that it’s super easy for businesses to track the effectiveness of their postcard marketing materials. To figure out how well the campaign is working, you can look at the number of postcards sent out and compare that to the volume of sales leads that were generated. Once you factor in your lead conversion rate after the inquiries, you can get a pretty good idea of how well your postcard marketing campaign is performing.
If you’ve done your market research and want to roll out a test marketing campaign to see how well it performs without spending too much money, you can perform a sample-sized campaign and evaluate the results. There are different ways to do this effectively, but we recommend testing out small batches that differentiate slightly to the same target audiences so you can see which will provide the superior conversion rate. Before sending out a test marketing campaign, it’s important to first decide on the advertising objectives you’re looking to meet. Because without a specific goal in mind, there is little to judge the campaign’s success or failure on. And remember, the success or failure of a marketing campaign is based on traffic and customer interest, not sales. Marketing’s job is to get people in the door, your business’s quality of products, services, and salesmanship is what delivers the revenue in the end.
After you’ve spent your hard earned time, energy, and money on a new advertising campaign, the last thing you want to see is one of your competitors stealing your marketing ideas and using your campaign as a template for their new one. Not only is this maddening behavior on a personal level, the unfortunate reality is that the customers won’t be able to distinguish one business from another. By taking advantage of postcard marketing, you’ll be able to connect directly to your customers and spread those awesome messages without fear of being stolen from intellectually.
If you would like to learn more about the measurable ways that Catdi Printing can help with your postcard printing and marketing campaigns, give us a call and we’d love to chat. Printing and design are two of our biggest passions, so whatever ideas you have in mind, we are excited to help you bring them to life.
Looking for a niche ROI that will get your more bang for your buck than endless Facebook Ads ? Postcards are cost-effective and impactful ways to promote your business, products, or services. Postcards offer a unique form of advertising that can reach potential customers quickly and easily. In this blog post we will discuss the benefits of Postcard Printing in 2023.
Custom Postcards can be Gloss, Matt or Uncoated Printed cards that are typically sent as mail. They may feature a variety of designs, including your logo images, text, and graphics. Postcard printing is the process of taking these design elements and transforming them into colorful postcards. This can be done by either traditional offset printing or digital printing methods. Most are double sided printing, can be done with your own photos (with one photo or a collage if needed)
Postcard printing provides a few key advantages over other forms of marketing. Here are just some of the benefits you can expect when investing in postcards for your business:
Postcards tend to be very affordable, especially when compared to other methods such as direct mail campaigns and paid online advertising. The stock is cost effective, and bear in mind that the higher quantity you get, the cheaper per unit each Postcard will be. And in Short runs, Full Colour printing (digital print) will be not much higher in price than Black Only
Postcards are small and lightweight, making them easy to distribute. They can be mailed, handed out in person, or placed in strategic locations. This makes postcard printing a great option for businesses that want to spread the word about their products or services quickly and easily.
Mailman being chased by a dog.Postcards can be highly targeted to reach a specific audience, such as prospects or customers in a particular geographic region (eg by State, Town or even for specific Event handouts)This allows businesses to maximize the impact of their postcard campaigns with minimal effort and cost.
Postcard printing typically has a very fast production time, making it ideal for businesses that need to get their message out quickly and effectively. Short, Full Colour runs can be printed and dispatched with Express Delivery within 24 hours.
Avoid the mailbox clutter ! : Postcards are less likely to be discarded as “junk mail” than other forms of printed material. This can help businesses reach a larger audience and ensure that their message is seen by the right people. And in 2023, your Print Advertising will be front and centre in your clients Letterbox.
Variable data printing provides businesses with the ability to customize postcards on an individual basis. This can include adding personalization for each recipient, such as their name or a message tailored specifically to them.
Postcards are highly visible and can help businesses build brand recognition. Postcards also make great handouts at events or trade shows, allowing companies
Postcards can be printed with QR codes, which allow customers to quickly and easily access additional information about a product or service. This is a great way for businesses to engage their customers and drive more traffic to their website.
Woman scanning QR code in the magazine on mobile smart phone.Custom Postcards can be sent multiple times, providing businesses with repeated visibility for a one-off cost. This makes postcard printing an effective and economical way to reach new customers and keep existing ones engaged as opposed to Click Marketing, where you pay for every click.
Postcards are easy to track, making it easier for businesses to measure the success of their campaigns. Businesses can easily determine which postcards have been opened and read by using Discount codes and inbound email data tracking, and what kind of response they are getting from their customers. This helps them make more informed decisions about future marketing efforts.
Unlike some other forms of printed marketing materials, postcards are made from recycled paper, making them a great choice for businesses that want to reduce their Carbon Footprint. FSC Stocks also can be used which shows customers that a business is taking an active role in protecting the environment.
Most Postcard designs come in a variety of sizes, making them perfect for any budget and style. Most are A6 or DL Postcard Size, but often clients will downsize to A7 or Upsize to A5. Keep your Postcard sizes under A5 though so it fits in the Letterbox ! Good Print Houses who print postcards will have Postcard templates to help you create your Artwork. email then, start designing today and make your Brand Shine !
DL Postcards are 210x99mm
A6 Postcards are 105x148mm
Why not customise and shape your Postcard away from a traditional square or rectangle design ? This could help your postcard stand out and catch the eye of potential customers. Making it even more memorable in their minds and therefore making them think about you when they need a product or service related to your business.
The advantages of postcard printing make it a great way for businesses to promote their products or services without breaking the bank. When used strategically and in a targeted fashion, postcards can be an effective tool for increasing brand awareness and generating leads. Fin a printer with a broad range, will deal in large or small postcard quantities, and have a quality online system where you can simply upload you postcard design options. With these benefits in mind, why not give Postcards a try? Your business could benefit greatly from this cost-effective form of advertising.
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